Digital Transformation

Digital Recruitment Revolution in Retail In today’s competitive retail landscape, digital recruitment is not just an option, it’s a necessity. With this understanding, 85% of retail executives now recognize the importance of digital strategies in transforming their recruitment processes. Our client, a major North American retail group, recognized the need to modernize their recruitment approach in line with the evolving digital era.

Background

The client aimed to transition from traditional recruitment methods to a digital-first strategy. This strategic shift was essential to align their recruitment efforts with the digital nature of their business operations, transitioning from standard retail to a tech-driven, e-commerce-focused model.

The Challenge

Adapting to Digital Recruitment Needs in a Dynamic Retail Market As the client shifted towards a more digital-focused retail model, their recruitment needs evolved. The existing recruitment framework, which included a network of 80 traditional recruitment agencies, was inadequate for meeting the digital talent demands of the modern retail sector.

Key gaps were identified in areas such as e-commerce expertise, digital marketing talent, and tech-savvy retail managers, crucial for driving digital innovation in retail.

Consult’s Digital Recruitment Strategy

Reinventing Talent Acquisition for a Digital Retail Era Consult undertook a comprehensive market analysis to identify and engage new recruitment partners specializing in digital talent. This initiative was designed to establish a future-ready recruitment network aligned with the client’s digital goals.

With the introduction of these new partners, we worked collaboratively to develop a compelling Employer Value Proposition (EVP) and a digital marketing strategy. This approach was aimed at attracting top digital talent within the retail sector.

Our focus was to change the perception among tech and digital professionals, showcasing the cutting-edge opportunities available in the digital retail space.

To expedite the digital transformation in recruitment, we implemented an innovative approach, introducing a tiered partnership model, a comprehensive compensation strategy, and advanced digital processes through our Recruitment Management System (RMS). This ensured effective communication and streamlined processes for hiring managers and recruitment partners.

Customer Results

Leading the Way in Digital Recruitment for Retail The transformation of the client’s recruitment approach and strategic engagement in the digital talent market was instrumental in their growth and adaptation to the digital retail environment.

The client successfully navigated the transition to digital-focused recruitment, gaining a competitive edge in the talent market.

Through improved recruitment strategies and digital processes, we achieved significant cost efficiencies, saving nearly $200,000. These savings were strategically reinvested in furthering the client’s digital initiatives, strengthening our collaborative partnership.